Name
Marketing for Social Good — Delivering on Promises
Date & Time
Tuesday, May 24, 2022, 9:15 AM - 9:55 AM
Speakers
Elizabeth Campbell - Senior Director, Cultural Engagement, McDonald’s
Jackie Gagne - SVP Multicultural Marketing, HBO and HBO Max
Cheryl Guerin - EVP Global Brand Strategy and Innovation, Mastercard
Amy Smith - Chief Strategy and Impact Officer, TOMS
Linda Duncombe - EVP and Chief Marketing, Digital and Product Officer, City National Bank
Srinivasan KA - Co-Founder and Chief Revenue Officer, Amagi
Angelique Jackson - Moderator - Senior Entertainment Writer, Variety
Jackie Gagne - SVP Multicultural Marketing, HBO and HBO Max
Cheryl Guerin - EVP Global Brand Strategy and Innovation, Mastercard
Amy Smith - Chief Strategy and Impact Officer, TOMS
Linda Duncombe - EVP and Chief Marketing, Digital and Product Officer, City National Bank
Srinivasan KA - Co-Founder and Chief Revenue Officer, Amagi
Angelique Jackson - Moderator - Senior Entertainment Writer, Variety
Description
A check-in on how marketers are aligning with social causes that matter to audiences and consumers. What are strategies for marketers to make a positive, purposeful impact on our communities? Consumers want to feel like their choices can make a difference. Marketers share how they are creating social value for their content, products and services.