Name
Visionaries of Creator Marketing
Date & Time
Tuesday, May 24, 2022, 10:25 AM - 11:05 AM
Speakers
Mike Hill - Co-HOD/Prosthetic Makeup, "Guillermo del Toro's Cabinet of Curiosities"
Diogo Felippelli - VP Social Media, Fox Entertainment
Chanel Tyler - Beauty Strategy & Content Partnerships Creator Lead, YouTube
Adrienne Lahens - Global Head of Operations, TikTok
Guy Ram - VP, Digital & Social Marketing, NBC Entertainment
Ayo Davis - President, Disney Branded Television
Linda Ong - Moderator - Co-Founder, CEO, Cultique
Diogo Felippelli - VP Social Media, Fox Entertainment
Chanel Tyler - Beauty Strategy & Content Partnerships Creator Lead, YouTube
Adrienne Lahens - Global Head of Operations, TikTok
Guy Ram - VP, Digital & Social Marketing, NBC Entertainment
Ayo Davis - President, Disney Branded Television
Linda Ong - Moderator - Co-Founder, CEO, Cultique
Description
An exploration into the best way for entertainment companies and brands to integrate across creator platforms. How are marketers identifying which creator partnerships generate strong appeal with target audiences? What is the right balance in controlling message and giving yourself over to creators’ popular, but possibly risky, storytelling vision? How are platforms guiding creators in continuing to build the loyal fan bases so beloved by brands?