A dive into how marketers are becoming increasingly crucial in breaking and developing today’s music acts. Although the barrier for entry for artists is low in this digital age – where songs can be discovered across a slew of streaming services, podcasts, and more – what does it take to break through and build a loyal fan base? What is the process for launching and promoting tracks, albums, videos, tours and brand collaborations? Marketers across labels, platforms and venues talk about how they are driving today’s music artists forward.