A look at how platforms and marketers are transforming their strategies so messaging is compelling to today's digital audiences. How might custom, personalized promotions be critical to attract audiences in a world where it's increasingly easy to click out of seeing digital campaigns? How are media platforms helping marketers redefine how audiences are targeted and identified, as older techniques such as cookies are being phased out? Leading marketing innovators talk about how they are making an impact now with modern digital audiences and consumers.