A look at the marketing chiefs behind the biggest film and TV hits over the past year. How did the campaigns help drive audiences to these projects? The past year brought so much experimentation in how films and TV shows were released to audiences, whose lives continued to be upended by the pandemic. What lessons were learned in seeing how people were driven to recent film and TV fan favorites? Entertainment marketing chiefs converge to talk about how they conceived and executed campaigns behind today’s hit TV and movie titles.