Name
Evolving Sports Entertainment Marketing
Date & Time
Tuesday, May 24, 2022, 3:05 PM - 3:20 PM
Speakers
Jennifer Prince - Chief Commercial Officer, Los Angeles Rams
Terry Feit - Partner, Telecom, Media & Entertainment, Deloitte & Touche LLP
Jay Tucker - Moderator - Executive Director, Center for Media, Entertainment and Sports (MEMES), UCLA Anderson School of Management
Terry Feit - Partner, Telecom, Media & Entertainment, Deloitte & Touche LLP
Jay Tucker - Moderator - Executive Director, Center for Media, Entertainment and Sports (MEMES), UCLA Anderson School of Management
Description
A discussion about opportunities for the entertainment and media community to align with sports organizations like the Los Angeles Rams, hot off their Super Bowl 2022 championship win. How can entertainment marketers best leverage engagement of sports fans who are increasingly gravitating towards digital, immersive, and interactive experiences? How might state-of-the-art tech inside stadiums including the Rams' Sofi Stadium drive innovation for marketers as well?