There are over 800,000 titles available on streaming services today, making choice difficult for streamers. To win and engage the next million subscribers, it’s important for marketers to understand what TV streamers care about and tailor strategies accordingly.  

In this session, Roku streamers will share their thoughts around how they evaluate subscriptions, how to improve their content decisions, and what drives brand loyalty. You’ll hear first-hand from Michelle Garcia of Paramount+ on how to address streamer needs while growing and retaining users.