REGISTRATION FOR VIRTUAL AND IN-PERSON TICKETS CLOSES AT 9 PM PT ON MAY 23
The conversation starts here.
Variety returns in-person and virtually for a unique hybrid experience for its annual Entertainment Marketing Summit, presented by Deloitte on May 24. This one-day event will identify the best opportunities to engage today’s evolving audiences and consumers who continue to be fast-moving targets across growing media platforms.
This year will bring together top marketing visionaries from Sony Pictures, MTV, HBO, TikTok, The Los Angeles Rams and many more for a dissection of how franchise universes are built, using marketing for social good, exclusive keynotes and more.
Limited seats are available — get your tickets today.
Attending with your team? For group rate information, please email hhensler@variety.com
FULL SUMMIT EXPERIENCE
NETWORKING | LUNCH | COCKTAILS | GIVEAWAY
Attend in person for a chance to win an Apple Series 7 Watch, Nespresso Machine or Sonos Speaker.
NeueHouse Hollywood
6121 Sunset BlvdLos Angeles, CA 90028
United States
LIVE ACCESS TO ALL CONVERSATIONS
CHAT WITH OTHER VIRTUAL ATTENDEES
Speakers
Agenda
8:30 AM - PT
Guest Check-in
Check-in opens at 8:30AM and will remain open throughout the day. Breakfast will be provided.
9:00 AM - 9:15 AM PT
Opening Remarks with Variety & Deloitte
9:15 AM - 9:55 AM PT
Marketing for Social Good — Delivering on Promises
Elizabeth Campbell - Senior Director, Cultural Engagement, McDonald’s
Jackie Gagne - SVP Multicultural Marketing, HBO and HBO Max
Cheryl Guerin - EVP Global Brand Strategy and Innovation, Mastercard
Amy Smith - Chief Strategy and Impact Officer, TOMS
Linda Duncombe - EVP and Chief Marketing, Digital and Product Officer, City National Bank
Aaron DeBevoise - CEO and Founder, Spotter
Angelique Jackson - Moderator - Senior Entertainment Writer, Variety
A check-in on how marketers are aligning with social causes that matter to audiences and consumers. What are strategies for marketers to make a positive, purposeful impact on our communities? Consumers want to feel like their choices can make a difference. Marketers share how they are creating social value for their content, products and services.
9:55 AM - 10:25 AM PT
Keynote Conversation: Can SVOD Keep Up With The Next Generation of Media?
Jana Arbanas - US Telecom, Media & Entertainment Sector Leader, Deloitte LLP
Andrew Wallenstein - Moderator - President and Chief Media Analyst, Variety Intelligence Platform
An exploration digging into key findings from Deloitte's Digital Media Trends Survey 2022, which details how streaming video on demand is increasingly competing with social media and gaming for the valuable attention of global audiences. Find out how different demographics across several regions are consuming subscription and ad-supported film/TV services, user-generated social content and video games. What is the outlook for continued growth for the media and entertainment industry?
10:25 AM - 11:05 AM PT
Visionaries of Creator Marketing
Steve Braband - VP Digital, WWE
Diogo Felippelli - VP Social Media, Fox Entertainment
Chanel Tyler - Beauty Strategy & Content Partnerships Creator Lead, YouTube
Adrienne Lahens - Global Head of Operations, TikTok
Guy Ram - VP, Digital & Social Marketing, NBC Entertainment
Angela Megrey - VP Social Media, Crown Media Family Networks
Linda Ong - Moderator - Co-Founder, CEO, Cultique
An exploration into the best way for entertainment companies and brands to integrate across creator platforms. How are marketers identifying which creator partnerships generate strong appeal with target audiences? What is the right balance in controlling message and giving yourself over to creators’ popular, but possibly risky, storytelling vision? How are platforms guiding creators in continuing to build the loyal fan bases so beloved by brands?
11:05 AM - 11:25 AM PT
Networking Break
11:25 AM - 11:40 AM PT
Entertainment, Augmented: How Marketers Can Snap Into Augmented Reality To Drive Real Results
Nina Mishkin - Director of Creative Strategy, Snap, Inc.
Todd Spangler - Moderator - NY Digital Editor, Variety
Snap Inc.'s augmented reality (AR) is changing the way entertainment marketers connect with their key audience in today's crowded digital landscape. AR is transforming the way consumers interact with brands, as it further drives word of mouth, authentic conversations, and meaningful results. Dive into the creative world of Snap AR and how Snapchat is making AR more accessible than ever -- putting some of the most immersive and performant technology into the hands of marketers today.
11:40 AM - 12:10 PM PT
The Future of Ad-Supported TV
James Toney - Chief Strategy Officer, MNTN
Todd Spangler - Moderator - NY Digital Editor, Variety
Subscriptions were the hottest thing in TV—until they weren’t. As more streaming services come online, consumers’ sticker shock is driving many to seek lower-cost alternatives. Enter ad-supported Connected TV. Nine out of ten CTV viewers regularly watch ad-supported content, and every major streaming service has (or soon will have) an ad-supported option.
Obviously, this is good news for advertisers—but what might be overlooked in this new TV gold rush? Join MNTN’s James Toney as he shares his perspective on what should be top of mind for every advertiser as they tap into this major opportunity.
12:10 PM - 12:50 PM PT
Reimagining Digital Marketing
Angie Barrick - Head of Industry, Media and Entertainment, Google
Brian Benedik - Chief Revenue Officer, Audacy
Rose Phillips - SVP Digital Marketing, Sony Pictures Entertainment
David Edwards - Executive Vice President, Global Marketing, Lionsgate
Puja Vohra - EVP Marketing, Showtime
Jay Tucker - Moderator - Executive Director, Center for Media, Entertainment and Sports (MEMES), UCLA Anderson School of Management
Allan Gungormez - EVP Strategy, MOCEAN
A look at how platforms and marketers are transforming their strategies so messaging is compelling to today's digital audiences. How might custom, personalized promotions be critical to attract audiences in a world where it's increasingly easy to click out of seeing digital campaigns? How are media platforms helping marketers redefine how audiences are targeted and identified, as older techniques such as cookies are being phased out? Leading marketing innovators talk about how they are making an impact now with modern digital audiences and consumers.
12:50 PM - 1:50 PM PT
Networking Lunch
1:50 PM - 2:10 PM PT
Keynote Conversation with TeaTime Pictures’ Dakota Johnson and Katie O’Connell
Dakota Johnson - Actor, Producer and Co-Founder, TeaTime Pictures
Katie O'Connell - Producer and Partner, TeaTime Pictures
Jenelle Riley - Moderator - Deputy Awards and Features Editor, Variety
Dakota Johnson and her partner Katie O’Connell will discuss how they are building their production company TeaTime Pictures. Current projects in which Johnson stars and produces include upcoming film releases “Cha Cha Real Smooth” and “Am I OK?”
2:10 PM - 2:50 PM PT
Power Marketers of the Music Industry
Nicole Bilzerian - EVP, Geffen Records
Kendra Ellis - VP Marketing, Atlantic Records
Val Pensa - Head of Marketing, RCA Records
Krystian Santini - President Equity Distribution, RocNation
Corey Sheridan - Head of Music Partnerships & Content Operations, TikTok North America
Alissa Pollack - Executive Vice President, Global Music Marketing, iHeartMedia
Andrew Hampp - Moderator - Senior Director, Music & Consumer Partnerships, Variety
A dive into how marketers are becoming increasingly crucial in breaking and developing today’s music acts. Although the barrier for entry for artists is low in this digital age – where songs can be discovered across a slew of streaming services, podcasts, and more – what does it take to break through and build a loyal fan base? What is the process for launching and promoting tracks, albums, videos, tours and brand collaborations? Marketers across labels, platforms and venues talk about how they are driving today’s music artists forward.
2:50 PM - 3:05 PM PT
How Paramount+ is Navigating the Streamer’s Journey
Michelle Garcia - SVP, Marketing, Paramount+
Jon Goodstadt - Head of Media & Entertainment, Roku
There are over 800,000 titles available on streaming services today, making choice difficult for streamers. To win and engage the next million subscribers, it’s important for marketers to understand what TV streamers care about and tailor strategies accordingly.
In this session, Roku streamers will share their thoughts around how they evaluate subscriptions, how to improve their content decisions, and what drives brand loyalty. You’ll hear first-hand from Michelle Garcia of Paramount+ on how to address streamer needs while growing and retaining users.
3:05 PM - 3:20 PM PT
Evolving Sports Entertainment Marketing
Jennifer Prince - Chief Commercial Officer, Los Angeles Rams
Terry Feit - Partner, Telecom, Media & Entertainment, Deloitte & Touche LLP
Jay Tucker - Moderator - Executive Director, Center for Media, Entertainment and Sports (MEMES), UCLA Anderson School of Management
A discussion about opportunities for the entertainment and media community to align with sports organizations like the Los Angeles Rams, hot off their Super Bowl 2022 championship win. How can entertainment marketers best leverage engagement of sports fans who are increasingly gravitating towards digital, immersive, and interactive experiences? How might state-of-the-art tech inside stadiums including the Rams' Sofi Stadium drive innovation for marketers as well?
3:20 PM - 3:40 PM PT
Keynote Conversation with Joe Earley
Joe Earley - President, Hulu
Cynthia Littleton - Co-Editor-in-Chief, Variety
An exploration into the leadership vision for Hulu, as the streaming platform is making waves with such titles as Only Murders in the Building, Dopesick and The Dropout.
3:40 PM - 4:10 PM PT
Content Connects: How Brands Are Connecting Audiences with Stories They Love and Products They Want
Alexys Ruiz Coronel - Director and Head of US Entertainment and Telecommunications, Amazon Advertising
Puja Vohra - EVP Marketing, Showtime
Jennifer Rogers Doyle - SVP, Networks Franchise Management, Integrated Planning, Licensing, Disney Media
Spencer Kaplan - Head of Entertainment Marketing, Riot Games
Lights, camera… content. From movies and books to series and video games, entertainment content connects with audiences in a deeply emotional way. Their favorite content helps determine how they spend their free time and can impact purchase decisions, creating organic connections across commerce. How are marketing strategies evolving in the content era? How can content serve as a through-line to marketing efforts and create powerful, zeitgeist moments?
4:10 PM - 4:25 PM PT
The Marketing and Distribution Opportunities with FOX Entertainment’s Web3 Studio Blockchain Creative Labs
Todd Spangler - Moderator - NY Digital Editor, Variety
A look at the value that blockchain is providing to the entertainment community. How might NFTs drive new audience engagement for TV and film? Hear the latest on blockchain and NFT technology and its impact on our industry, from content creation and distribution.
4:10 PM - 4:25 PM PT
The Marketing Opportunity with Fox Entertainment’s Blockchain Creative Labs
Scott Greenberg - CEO, Fox Entertainment's Blockchain Creative Labs, Co-Founder and CEO Of Bento Box
Melody Hildebrandt - Chief Information Security Officer, FOX Corp., President of Blockchain Creative Labs
A look at the value that blockchain is providing to the entertainment community. How might NFTs drive new audience engagement for TV and film? Hear the latest on blockchain and NFT technology and it’s impact on our industry.
4:25 PM - 5:05 PM PT
Meet the Masters Keynote Roundtable
Josh Greenstein - President, Sony Motion Pictures Group
Ukonwa Ojo - Chief Marketing Officer, Amazon Prime and Studios
Shannon Ryan - President, Content Marketing, Hulu & General Entertainment The Walt Disney Company
Michael Moses - Chief Marketing Officer, Universal Pictures
A look at the marketing chiefs behind the biggest film and TV hits over the past year. How did the campaigns help drive audiences to these projects? The past year brought so much experimentation in how films and TV shows were released to audiences, whose lives continued to be upended by the pandemic. What lessons were learned in seeing how people were driven to recent film and TV fan favorites? Entertainment marketing chiefs converge to talk about how they conceived and executed campaigns behind today’s hit TV and movie titles.
5:05 PM - 5:45 PM PT
What’s in a Fan Franchise? Building a Universe for Entertainment
Kayleen Walters - Partner and Head of Franchise Development, Minecraft
Greg Lombardo - Head of Experiences, Netflix
Jamie Kampel - Head of Licensing and Merchandising, Amazon Studios
Elana Sulzer - Category Development Officer, Entertainment, Spotify
Tamaya Petteway - SVP Brand Partnerships and Digital, Endemol Shine North America
Every marketers' dream is to take a concept and grow it exponentially – as subsequent experiences, sequels, reunions, video games, merchandise, podcasts and more. How are marketers encouraging audiences to keep coming back for more, while avoiding overextending content? How are marketers working to help identify the franchises that will go the distance and in what form?
6:00 PM - PT
Cocktail Reception
Join us for a cocktail reception and get to know fellow summit attendees.
2022 Partners
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OFFICIAL PARTNERS
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Contacts
Sponsorship & Table Sales
Michelle Fine- Smith
michelle.fine-smith@variety.com
Registration & Group Ticket Rates
Hanna Hensler
hhensler@variety.com
Programming
Susanne Ault
susanne.ault@variety.com
Sponsorship & Table Sales |
Registration & Group Ticket Rate |
Programming |
|---|---|---|
Michelle Fine-Smith |
Hanna Hensler |
Susanne Ault |
Health & Safety
To ensure the safety of all attendees and staff Variety will comply with all applicable COVID-19 Federal, State, and local laws. All in-person attendees must provide proof of vaccination with a valid form of ID OR a negative COVID-PCR or Lucira test taken within 72 hours of the event upon arrival.
Please note that tickets are not refundable. Should COVID-19 prevent you from attending, Variety will be pleased to transfer your ticket to a future Variety summit taking place within one year thereafter (subject to availability).