Name
Unlocking Gen Z Audience
Date & Time
Wednesday, September 14, 2022, 5:00 PM - 6:00 PM
Speakers
Jennifer Chun - EVP & Head of Content Partnerships, NBA
Constance Knight - SVP, Global Creators, Twitch
Alexa Levine - US Head of Entertainment, Snapchat
Sara Pollack - Global Marketing Director, YouTube
JP Mallo - VP Marketing, HBO Max
Constance Knight - SVP, Global Creators, Twitch
Alexa Levine - US Head of Entertainment, Snapchat
Sara Pollack - Global Marketing Director, YouTube
JP Mallo - VP Marketing, HBO Max
Description
Over the last two years of the pandemic, Gen Z matured quickly into today’s valuable media consumers. However, how they enjoy entertainment and media differs greatly from older generations. What are strategies to break through to this audience group?
Virtual Session Link